Bring the world’s fastest processor to the world’s most competitive marketCompetitive differentiation launch campaign for the AMD RyzenTM 5000 series

The ask Bring a mold-breaking new processor to market

AMD engaged Drumroll to bring the mold-breaking AMD Ryzen™ 5000 Series Mobile Processor to market. While the product is inarguably best-in-class, standing out is no easy task in a tech marketing landscape where every new product screams better, faster, and lighter.

Our Answer Show our audience the power to push past their limits

We created a holistic launch campaign experience that brought specific benefits to life in the unique ways each audience uses them. From class projects, to side hustles, to late night gaming marathons, we wanted to show how the AMD Ryzen™ 5000 Series Mobile Processor powers whatever our audiences are tackling next. With video, our approach incorporated quick cuts, fast camera moves, and exaggerated sound design to help bring the processor’s lightning-fast capabilities to life.

The campaign spanned many other touch-points – from digital executions to CEO, Dr. Lisa Su’s 2021 CES keynote for the product launch.

From concept to production, we make sure every step pushes the work to the next level. We turned two days, seven sets and eight actors into hundreds of deliverables.

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